People need a “because.” [inspired by Tim David.]

Pain is the enemy of long-term change.

Engineer a moment of truth.

Change comes from choice; choice comes from conflict.

You can’t create change, only the conditions for it.

You can’t change what people do until you change how they see. / To change what people do you have to change how they see.

The best predictor of behavior is belief.

How we see drives what we do. [switch to “you”?]

Action is the proof of understanding.

Attention is the first step to action.